President re-launches Brand

The State of the Union speech was intended, at least in part, to remind voters that the president is the same guy they elected 14 months ago. It’s another similarity the speech shares with the iPad: They were seen as possibly reviving troubled enterprises (the publishing industry and the Obama brand). The president’s speech was another of his good ones. But like the iPad and publishing, it’s not clear how much the good packaging really will help the venture.