|

The Idea of an Artist as a Brand was Picasso’s

Byadmin

  Marketing genius: Picasso at his villa in the South of France in 1957   A new tribe of hyper-rich global nomads is distorting the international property market. Like Hans Holbein’s anamorphosis, it can only be understood when seen from an acute angle. In this case the angle of arrogant wealth. It is not unusual…

|

Latin America Gets No Respect

Byadmin

Near Puerto Viejo, Costa Rica, the Country Brand Index’s highest ranked Latin American country   Conducting business meetings isn’t easy when people don’t even know you exist. Just ask Eduardo Clari, an investments specialist.  Paraguay’s state export and investment promotion agency. “They confuse us with Uruguay. Or else they think we’re part of Brazil,” says…