publishers – Independent Research Network

Newspaper Death Watch

Byadmin April 28, 2010May 13, 2010

HOW TO SAVE YOUR LOCAL NEWSPAPERS By paulgillin | April 28, 2010 – Meet Bobbie Carlton. She’s come up with an idea that every newspaper publisher in New England should have had but didn’t. Her success demonstrates how news publishers can reinvent themselves and survive – maybe even thrive – but only if they have…

Entertainment

The Ad Agency You’ve Never Heard of: Hulu

Byadmin February 27, 2010March 10, 2010

Here’s what’s well-known about Hulu and ads. 1) It supports itself with the stuff. 2) Sometimes it stars in its own ads. Less known: Hulu creates advertisements for its own advertisers. ING Direct, the personal investment arm of financial giant ING, began a monthlong ad deal with Hulu this week. There are many moving pieces…