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Newspapers vs. smartphone, debate paid content
Smartphones will shake up paid content debate
How to subscribe for better content
Readers Want ‘Better’ Digital Content Before They’ll Cough Up By Marion Maneker Posted Tuesday, February 23, 2010 – 2:40pm The Nielsen company conducted a survey of 27,000 consumers in 52 countries—now that’s a sample!—to find out more about readers’ attitudes toward paid content. What they discovered, and released last week, is that readers are not …
The Ad Agency You’ve Never Heard of: Hulu
Here’s what’s well-known about Hulu and ads. 1) It supports itself with the stuff. 2) Sometimes it stars in its own ads. Less known: Hulu creates advertisements for its own advertisers. ING Direct, the personal investment arm of financial giant ING, began a monthlong ad deal with Hulu this week. There are many moving pieces …