The whole ethos is a magazine-like one of a closed system with lots of control — the exact opposite, really, of the internet, which is an open system where it’s very hard indeed to control the user experience. From a media-company point of view, this is all good. The ads on the iPad are not going to be annoying interruptions, like they are online and on TV; instead, they’re going to be attractive reasons to buy the app in the first place, just as people love to flick through the glossy ads in other publications, or love to stand in front of the huge animated American Eagle billboard in Times Square. From a brand-advertising perspective, the iPad could bring serious high-end ad dollars into the digital realm for the first time. From an open-web perspective, on the other hand, iPad app marks a clear retreat back towards what were once known as walled gardens. You can’t link to an iPad app, and it’ll probably be a while before someone similar even allows you to comment on a story there, with the comment stream being merged with the comments on the web version. An iPad app or story can never go viral, can never break out and achieve a life of its own, can never be remixed or reinvented. I’m not even sure whether there’s going to be any interest in updating iPad stories after they first appear. For the time being, everything iPad is clearly being driven by the design team, much more than by the editors and journalists, whose job is still to write and wrangle text We are very excited about both reading and writing for the iPad, I think it’s going to be lots of fun. I just hope that it doesn’t result in magazines deserting the web.
Similar Posts
The worst place in the world to be a woman
The worst place in the world to be a woman LISA SHANNON is a women’s-rights activist and co-founder of first sexual-violence centre in Somalia’s capital, Mogadishu. Through Women for Women International she set up Run for Congo Women, a global effort to support more than 1,400 Congolese women battered by strife. Ms Shannon’s first book,…
Racy XXX Sex Journals Released To Public Of Private Individuals Who Watch Porn
SEX LIVES OF OUR NEIGHBORS Arianne Cohen has learned a few things from poring over the sex diaries of 1,500 people. For starters: relationships are a lot like careers. Sure, some of us work 9 to 5—but others stay home in pajamas all day, eating crackers in bed. It can get messy. Second:…
Porn In Peshwar: Adult Cinema Thrives In Hotbed Of Pakistani Fundamentalism
In Peshawar, capital of Pakistan’s most conservative province, billboards showing women are regularly torn down and music shops have been repeatedly bombed. So how is it that under the noses of Islamist forces, adult movie houses continue to flourish? The half-lit room smells strongly of hashish. On the screen, a woman…
Expert says social gaming succeeds by appealing to women, other non-traditional gamers
The Facebook games that millions love (and hate) By Doug Gross, // –> — Early each morning, millions of farmers around the world rise to toil in their fields. By night, gangs of mobsters scheme and legions of poker players shuffle up and deal. Sure, none of it’s real. But the overwhelming popularity of so-called…